Hard to believe this was 13 years ago. Picture in the skull cap is George Hoernig.
George at the time, was running his own shoe and clothing company called Inopia. (look up the name) It was a company that was designed to have cross over appeal to all segments of the sporting population but with all the proceeds going back to BMX. Way ahead of his time, during its day, Inopia was the #3 shoe in BMX.
Here we see George promoting the brand to skaters and scooter kids alike. Bringing the cheddar back to BMX.
For more BMX and brittle crazines pick up my book, “The Average BMXer” available on Kindle, and on Lulu.com in e-pub and Hardcover form.
